Commercial Programs

"Enable IBBA members to serve the commercial cattle industry."
(adopted January 2006 as the central theme of the IBBA Business Plan)

IBBA Solutions

Brangus®, Red Brangus™, Ultrablack®, Ultrared

No matter the need, there is an IBBA member with the genetics to help any commercial operation along the road to efficient beef production.

Building a better product for the US beef industry begins with quality seedstock. The International Brangus Breeders Association is made up of serious seedstock producers who are committed to the success of their commercial customers.

Market Solutions

Positioning IBBA members to better serve the commercial producers is the main focus of today's IBBA. Commercial marketing programs designed to help you receive the most value possible for your investment in IBBA genetics is at the center of this focus.

Age & Source Verified

Brangus OptimaxX Beef Genetics

Today, you need every advantage when it comes time to market your calves.

IBBA provides a USDA Process Verified Program (PVP) for Source, Age and Genetics that helps you capture a genuine premium from buyers who service export markets. The OptimaxX program also includes marketing opportunities for large and small producers. If you use IBBA bulls, we want to help you get the most value possible from your calves.

Replacement Females

Brangus Gold Replacement Females

IBBA Genetics and a known source.

The gold standard female for commercial beef production is the crossbred cow. Real world results from profit-driven producers prove that the crossbred female is not only the most productive, but also the most profitable female in the industry. And, one of the most productive and longest lasting females in the business is the Brangus crossbred female.