Meet Your New Field Service Representative

by IBBA Field Service Representative Matt Murdoch

I would like to introduce myself. My name is Matt Murdoch. I just recently joined the International Brangus Breeders Association (IBBA) in January as a field services representative. I grew up in the small town of Marion, Texas showing American-Cross show steers and judging livestock from the age of eight years old. Once I graduated from Marion High School I accepted a judging scholarship to Connors State College in Warner, Oklahoma. After competing on the junior-college level, I transferred to Angelo State University in San Angelo, Texas. At Angelo State, I competed on the meats, livestock, meat animal evaluation teams. I also competed on the national champion meat science quiz bowl team. While at Angelo State, I received a Bachelor of Science in Agriculture Science and Leadership with a minor in animal science. As a student, I also worked on-campus in the meat and food science laboratory and off-campus at J’s Wild Game Processing Plant.

To say that I am honored to be a part of the IBBA would be an understatement. It has always been a goal of mine to start a career within the cattle industry. The fact that I get to represent the Brangus® breed is just an added bonus. As a field service representative, my job is to cater to the breed in any way that I can. I will attend sales and trade shows across the country, as well as make ranch visits. Through my upcoming travels, I hope to hear and learn about the benefits that Brangus® cattle have brought your operation and even offer guidance where I may. I have already been working very closely with Tommy Perkins, PhD., PAS in an effort to continue the success of this breed and the association.

I would like to thank the breeders I have met, as well as my fellow co-workers, as they have treated me with the utmost respect and generosity. One thing I will admit is that representing and promoting the Brangus® breed is one of the easier things I have done as Brangus® cattle speak for themselves. They have always been one of the most highly sought after crosses in the industry, as they set the standard for the hardiness, durability, growth, and maternal qualities that we all search for in our cattle. Implementing Brangus® genetics in your herd I firmly believe will lead to the fast track of success and profitability.

For those of you that I have not yet had the honor of meeting, I look forward to running into you in the near future and developing great relationships. Please feel free to contact me with any questions you might have about the Brangus® breed or if you have a sale coming up that you would like IBBA to attend. Additionally, I enjoy traveling and would be more than happy to make a ranch visit to allow you to share with me the success of your ranch.