American Breeds Coalition Advocates for Brahman-Influenced Cattle Breeds

by Tori R. Perkins, Texas Tech University When you hear the term American-breed cattle, you often think about their distinctive ear and underline. Well in the early 1990s, when a producer heard “Brahman influence,” it often meant a 10 to 12 percent discount per pound at payday. At the time, the Certified Angus Beef Program…

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The Brangus Project

by Taylor Shackelford There is no right or wrong way to raise livestock. Many would agree, one of the best things you can do is learn from the successes of others. If that doesn’t work, if you don’t learn what you need, or if you see a trending flaw, start back at the basics. Build…

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Selection Considerations to Improve Longevity

by Associate Professor & Extension Beef Cattle Specialist Longevity Jason Banta, PhD., PAS Every cow-calf producer wants a cow that is productive for 12 to 15 years or more. Longevity of both cows and bulls is influenced by a host of factors including disposition, feet and legs, udder and teat confirmation, fleshing ability, fertility, function…

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Building with Brangus is the Right Choice

by IBBA Executive Vice President Tommy Perkins, PhD., PAS As we move into the spring calving season for 2017, cattle prices continue to be on the upside of our recent roller coaster ride. The value of every pound of weaned calf continues to have significance in the commercial cattle segment. I do not know of…

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2017: The Year of the Ultrablack®

by Tori Perkins Looking out into a cow-filled pasture, it is hard to see the difference between them at first glance. When you take time to look closer, there is a clear difference between each breed in the pasture and on your plate. Brangus cattle are known for being the hardy cross between the Angus…

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