Progression for Brangus

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The holiday season is in full swing, and I’m guessing you are spending a lot of time with family while eating and traveling more than most desire. It is a great time of year for both young and old alike as we celebrate the birth of…

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Technological Communication Implementation

by IBBA Field Service Representative Kyle Dykes In today’s world we find ourselves busier than ever. There is always work to be done and new business to be conducted. In many situations, we find business people, no matter the industry, are operating in multiple locations with employees and resources scattered abroad. This has all been…

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Technological Advancements in the Industry

by IBBA Executive Vice President Tommy Perkins, PhD., PAS What a difference a year can make. We have gone from a steady, reasonable market to a fluctuating, volatile beef cattle market in just twelve months. The market signal is unpredictable, which can cause confusion. As a seedstock producer, this can be a time of tough decision…

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A Challenge for the Membership

by IBBA Board President Mike Vorel I hope everyone is enjoying fall. Hopefully you have plenty of standing grass to start the winter season, prolonging the need to feed hay. I also hope everyone has attended or plans to attend one or several Brangus events this fall. Whether it be a production sale, state sale, or…

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Utilize Brangus to Fullest Capacity

by IBBA Field Service Representative Kyle Dykes Sale season has been off to a strong start considering the way the market has fluctuated, and I hope your fall calving is off to a great start as well. Please send pictures via email, the office, or our Facebook page, and we will share those as soon as we…

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How Will You Market Your Cattle This Fall?

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The fall sale season is in full swing; therefore, implementation and utilization of all available marketing tools may add value to your Brangus genetics. These tools include development of a strong business plan and an organized marketing plan to help your program stand out from others. The…

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