Telling the Brangus Story

by IBBA Assistant to the Executive Vice President Yvonne “Bonnie” Ramirez “Go Brangus!” “Build with Brangus!” “Any Country is Brangus Country!” What do these slogans mean to you? Brangus cattle have a long and rich history, dating back to the early 1900s. There’s a great story to tell about Brangus cattle. Are you telling it?…

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Marketing Your Cattle in a Live Auction

by Mark Cowan, American Marketing Services What does it take to market cattle in an auction? Good cattle are a given. However, to be consistently successful, you need more than just good cattle – you need a plan. Plan to market your cattle well in advance of the event. That planning and goal-setting should occur…

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Technological Communication Implementation

by IBBA Field Service Representative Kyle Dykes In today’s world we find ourselves busier than ever. There is always work to be done and new business to be conducted. In many situations, we find business people, no matter the industry, are operating in multiple locations with employees and resources scattered abroad. This has all been…

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Tom Davis: Cattleman and Storyseller – FRONTLINE Beef Producer

Tom Davis: Cattleman & Storyseller, by Communications Coordinator Peyton Waldrip A great storyteller can make or break a story. But Tom Davis, of Cold Creek Ranch, in Reynolds, Georgia, is one great storyseller. He uses the attributes of his Brangus and UltraBlack cattle to market his product. And more importantly, to him, Davis includes all…

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