Onward & Upward

by IBBA Executive Vice President Tommy Perkins, PhD., PAS Parts of the country continue to receive beneficial and much needed rainfall. It is nice to see baby calves being born and to appreciate the genetic improvement our breed continues to make every day. Remember, early nutrition is important in the life of the newborns as…

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International Affairs

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The Brangus® cowherd continues to be a great factory driving profitability in many operations. Likewise, the Brangus Built program has been a shining star for the International Brangus Breeders Association (IBBA) the past couple of months. Commercial Brangus® females wearing the Brangus Built eartag have been…

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IBBA in Full Speed

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The March edition of the Brangus Journal highlights the opportunities of Brangus® cattle worldwide. The international strength of our breed is second to none. I want to thank cattlemen around the world who have chosen Brangus® genetics in their breeding programs and more specifically Brangus® genetics…

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History of the IBBA

by Past-IBBA Executive Vice President Roy Lilley It is a privilege to write a short article about the history of Brangus cattle and the International Brangus Breeders Association (IBBA). When I was hired as executive vice president in 1964, many of the pioneers of the breed who formed the American Brangus Breeders Association in 1949…

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A Year for Advancements

by IBBA Executive Vice President Tommy Perkins, PhD., PAS Hopefully cattle prices have found the bottom and the year ahead will bring a more stable market. It appears heifer-retention growth has come to a halt in the past two years as more females are going to the feedlot. This suggests a decline in future supply,…

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Perkins Represents Texas Cattle Producers on Beef Checkoff Boards

*News from the Texas Beef Council*   AUSTIN, TX – Tommy Perkins, Ph.D. has been named to the Texas Beef Council (TBC) and the Beef Promotion Research Council of Texas (BPRCT) board of directors. This is his fouth term on the board and he serves as a representative of purebred Texas beef producers. Board members’…

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Progression for Brangus

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The holiday season is in full swing, and I’m guessing you are spending a lot of time with family while eating and traveling more than most desire. It is a great time of year for both young and old alike as we celebrate the birth of…

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Technological Advancements in the Industry

by IBBA Executive Vice President Tommy Perkins, PhD., PAS What a difference a year can make. We have gone from a steady, reasonable market to a fluctuating, volatile beef cattle market in just twelve months. The market signal is unpredictable, which can cause confusion. As a seedstock producer, this can be a time of tough decision…

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How Will You Market Your Cattle This Fall?

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The fall sale season is in full swing; therefore, implementation and utilization of all available marketing tools may add value to your Brangus genetics. These tools include development of a strong business plan and an organized marketing plan to help your program stand out from others. The…

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