Marketing: Endless Opportunities

by Karoline Rose Payday: the day when all your hard work for the year leaves the driveway on a cattle truck, and you hold a check in hand. As a cattle procurement officer and a cow-calf operator, I am on both sides of the payday coin. I know this is how many of us operate…

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Marketing Your Cattle in a Live Auction

by Mark Cowan, American Marketing Services What does it take to market cattle in an auction? Good cattle are a given. However, to be consistently successful, you need more than just good cattle – you need a plan. Plan to market your cattle well in advance of the event. That planning and goal-setting should occur…

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An Update From the Field

by IBBA Field Service Representative Taylor Shackelford I want to take a brief moment to introduce myself; my name is Taylor Shackelford. I joined the Brangus team to serve the members as the field services representative. I grew up on a predominantly Hereford and commercial cattle operation north of Dallas, Texas. I studied agricultural communications…

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Utilize Brangus to Fullest Capacity

by IBBA Field Service Representative Kyle Dykes Sale season has been off to a strong start considering the way the market has fluctuated, and I hope your fall calving is off to a great start as well. Please send pictures via email, the office, or our Facebook page, and we will share those as soon as we…

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What’s Your Plan?

by IBBA Board President Mike Vorel I hope everyone had a great summer, and that everyone is n ow enjoying some cooler weather and the start of fall. First off, I would like to say “thanks” and compliment The Oaks Farms, Joe & Catherine Kassler, and the Southeast Brangus Breeders Association on hosting a very informative and…

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