Telling the Brangus Story

by IBBA Assistant to the Executive Vice President Yvonne “Bonnie” Ramirez “Go Brangus!” “Build with Brangus!” “Any Country is Brangus Country!” What do these slogans mean to you? Brangus cattle have a long and rich history, dating back to the early 1900s. There’s a great story to tell about Brangus cattle. Are you telling it?…

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Marketing: Endless Opportunities

by Karoline Rose Payday: the day when all your hard work for the year leaves the driveway on a cattle truck, and you hold a check in hand. As a cattle procurement officer and a cow-calf operator, I am on both sides of the payday coin. I know this is how many of us operate…

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2017: The Year of the Ultrablack®

by Tori Perkins Looking out into a cow-filled pasture, it is hard to see the difference between them at first glance. When you take time to look closer, there is a clear difference between each breed in the pasture and on your plate. Brangus cattle are known for being the hardy cross between the Angus…

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Marketing Your Cattle in a Live Auction

by Mark Cowan, American Marketing Services What does it take to market cattle in an auction? Good cattle are a given. However, to be consistently successful, you need more than just good cattle – you need a plan. Plan to market your cattle well in advance of the event. That planning and goal-setting should occur…

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How Will You Market Your Cattle This Fall?

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The fall sale season is in full swing; therefore, implementation and utilization of all available marketing tools may add value to your Brangus genetics. These tools include development of a strong business plan and an organized marketing plan to help your program stand out from others. The…

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