Dawn of a New Age

by Taylor Shackelford Each year brings women and men closer to equals in the workplace. 2016 saw massive crowds and high traffic in the mainstream media celebrating women. In today’s current job market, women are taking a larger share of entry-level career positions and leadership platforms. In rural America, there is an equally exciting, grassroots…

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Brangus Seedstock Producers Recognized Nationally

Five members of the International Brangus Breeders Association (IBBA) were recognized by BEEF Magazine in the 2017 BEEF Seedstock 100 list. In the official article, BEEF released the following explanation: “BEEF’s Seedstock 100 list is based on the number of bulls marketed last year, not the number of cattle registered annually or the number of…

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Genomic Advancements for Brangus

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The cattle market continues to underwhelm most of us in the industry. It’s hard to say where we will end up in 2017, but it sure seems like we have at least hit the bottom of the price scale. All indications lead to an improved market…

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Marketing Your Cattle in a Live Auction

by Mark Cowan, American Marketing Services What does it take to market cattle in an auction? Good cattle are a given. However, to be consistently successful, you need more than just good cattle – you need a plan. Plan to market your cattle well in advance of the event. That planning and goal-setting should occur…

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