Onward & Upward

by IBBA Executive Vice President Tommy Perkins, PhD., PAS Parts of the country continue to receive beneficial and much needed rainfall. It is nice to see baby calves being born and to appreciate the genetic improvement our breed continues to make every day. Remember, early nutrition is important in the life of the newborns as…

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International Affairs

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The Brangus® cowherd continues to be a great factory driving profitability in many operations. Likewise, the Brangus Built program has been a shining star for the International Brangus Breeders Association (IBBA) the past couple of months. Commercial Brangus® females wearing the Brangus Built eartag have been…

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An Update From the Field

by IBBA Field Service Representative Taylor Shackelford I want to take a brief moment to introduce myself; my name is Taylor Shackelford. I joined the Brangus team to serve the members as the field services representative. I grew up on a predominantly Hereford and commercial cattle operation north of Dallas, Texas. I studied agricultural communications…

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Utilize Brangus to Fullest Capacity

by IBBA Field Service Representative Kyle Dykes Sale season has been off to a strong start considering the way the market has fluctuated, and I hope your fall calving is off to a great start as well. Please send pictures via email, the office, or our Facebook page, and we will share those as soon as we…

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What’s Your Plan?

by IBBA Board President Mike Vorel I hope everyone had a great summer, and that everyone is n ow enjoying some cooler weather and the start of fall. First off, I would like to say “thanks” and compliment The Oaks Farms, Joe & Catherine Kassler, and the Southeast Brangus Breeders Association on hosting a very informative and…

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How Will You Market Your Cattle This Fall?

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The fall sale season is in full swing; therefore, implementation and utilization of all available marketing tools may add value to your Brangus genetics. These tools include development of a strong business plan and an organized marketing plan to help your program stand out from others. The…

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