International Brangus Breeders Association (IBBA) President Brandon Belt announced 2017 standing and special committee assignments.
“Strong leadership is an important part of the overall success of each committee,” said IBBA Executive Vice President Tommy Perkins, PhD., PAS. “I appreciate each of the appointed committee chairs who have taken on the challenge and extra effort to lead their respective committees.”
Breed Improvement Committee
The committee is charged to consider, pursue and participate in the implementation of all issues relating to development of Brangus or Red Brangus cattle, including but not limited to, performance data, breed traits and characteristics and consideration of all research projects and information available. The Long-Term Plan proposes ideas such as the Brangus Value Project, moving from an IMF EPD to a marbling score EPD, and developing indexes based on economic values.
Committee Members: Co-Chairmen Mark Cowan and Chris Heptinstall will lead members Tom Davis, Pete De Leeuw, Grady Green, Tracy Holbert, Joy Reznicek, Randy Schmidt, Kent Smith, Vern Suhn, Chuck Sword, Garrett Thomas, Mike Vorel, and Brad Wright.
Commercial Marketing Committee
The commercial marketing committee is to consider, purse and implement all issues relating to promoting Brangus or Red Brangus Cattle to the commercial market and to develop commercial marketing programs, ideas and strategies; and to develop tools to better enable members to market Brangus or Red Brangus cattle into the commercial industry. The committee will work to expand and improve initiatives such as the Brangus Built program and will develop working relationships with feeding and packing companies. This committee will work collaboratively with the Breed Improvement Committee in executing the Brangus Value Project that involves compiling feedlot and carcass data on 10,000 Brangus sire-identified cattle over the next decade.
Committee Members: Co-Chairmen Danny Farris and Vern Suhn will lead members Craig Green, Todd Harvey, and Bart Pope.
To assist the Executive Vice President in developing an association budget in response to committees of the Board of Directors and consideration of the general association expenses and revenues: to develop programs and ideas to produce revenues and to monitor the financial health of the association and make appropriate recommendations to the Board of Directors regarding financial concerns. In addition, the committee will play a lead role in expanding the International Brangus Breeders Foundation (IBBF) to generate funds to support essential biological and marketing research.
Committee Members: Chairman Chris Heptinstall will lead members Brandon Belt, Steve Densmore, Milton Sundbeck, and Mike Weathers.
This committee’s responsibility is to expand global markets for U.S. Brangus genetics, live and frozen. The committee represents IBBA in the Federation of International Brangus Associations (FIBRA), is key liaison with the U.S. Livestock Genetics Export Inc. (USLGE) and coordinate foreign trade missions in addition to hosting international visitors.
Committee Members: Chairman Oskar Juarez will lead members Juan Romo, Allen Goode, Craig Green, Grady Green, Richard Hood, Joy Reznicek, and Garrett Thomas.
Member Services & Education Committee
The committee’s responsibilities are to enhance membership programs, encourage growth in membership enrollment and develop and retain association members; and to create educational opportunities on the local, regional, and national levels for all members. The long-term plans suggest that a non-voting junior member be added to each IBBA standing committee and this committee would be responsible for encouraging juniors to participate. It is encouraged they create and offer leadership training programs for members that are interested in committee leadership or board of director roles.
Committee Members: Chairman Matt Willey will lead members Nic Cornelison, Trey Cuevas, Davy Sneed, and Eddy Roberts.
The promotion committee is to develop and implement promotional strategies and plans, including, but not limited to, formal advertising campaigns, which promote Brangus or Red Brangus cattle and the International Brangus Breeders Association. The promotions committees take on the role of promoting Brangus to cattle breeders, feeders and packers through advertising and other means, including the increasingly important tool of social media. The committee is responsible for conceiving and testing promotional messaging, including conduct of marketing and messaging research.
Committee Members: Chairman Wade Fisher will lead members Sara Green, Doak Lambert, Joy Reznicek, Chris Sankey, and Mike Vorel.
The show committee is to select judges for the national shows; to create a list of potential judges for use by other shows; to develop and monitor implementation of show rules and guidelines; to recommend locations for shows; to appoint and charge the ethics committee when needed at times of disputes or formal complaints arise; and to assist in the production of the Brangus Futurity and other national shows as needed.
Committee Members: Chairman Allen Goode will lead members Carolyn Belden-Carson, Don Cox, Gina Gill, Jack Gorczyca, Jim Harris, Mark Koehl, Kody Lucherk, Sandra Marvel, Traci Middleton, Cassidy Polston, Stephen Roop, Myron Saathoff, Chris Sankey, Sharee Sankey, Bob Savoie, Callie Scott, Caitlynn Smart, Geary Stutts, and Katy Wunderlich.
Bylaws Ad Hoc Committee
Committee Members: Brandon Belt and Mike Vorel
“I thank each of the 2017 committee members for their commitment to the breed,” Perkins stated. “Committee involvement is important to the future growth and development of the IBBA.”