Marketing Your Cattle in a Live Auction

by Mark Cowan, American Marketing Services What does it take to market cattle in an auction? Good cattle are a given. However, to be consistently successful, you need more than just good cattle – you need a plan. Plan to market your cattle well in advance of the event. That planning and goal-setting should occur…

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An Update From the Field

by IBBA Field Service Representative Taylor Shackelford I want to take a brief moment to introduce myself; my name is Taylor Shackelford. I joined the Brangus team to serve the members as the field services representative. I grew up on a predominantly Hereford and commercial cattle operation north of Dallas, Texas. I studied agricultural communications…

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How Will You Market Your Cattle This Fall?

by IBBA Executive Vice President Tommy Perkins, PhD., PAS The fall sale season is in full swing; therefore, implementation and utilization of all available marketing tools may add value to your Brangus genetics. These tools include development of a strong business plan and an organized marketing plan to help your program stand out from others. The…

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