Telling the Brangus Story

by IBBA Assistant to the Executive Vice President Yvonne “Bonnie” Ramirez “Go Brangus!” “Build with Brangus!” “Any Country is Brangus Country!” What do these slogans mean to you? Brangus cattle have a long and rich history, dating back to the early 1900s. There’s a great story to tell about Brangus cattle. Are you telling it?…

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Marketing: Endless Opportunities

by Karoline Rose Payday: the day when all your hard work for the year leaves the driveway on a cattle truck, and you hold a check in hand. As a cattle procurement officer and a cow-calf operator, I am on both sides of the payday coin. I know this is how many of us operate…

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