Brangus® News and Information
by IBBA Assistant to the Executive Vice President Yvonne “Bonnie” Ramirez The United States is the world’s largest producer of beef for domestic and export use. With over 100 million head of cattle and calves in the U.S., how do you separate yourself from other cattle ranchers? Currently, the International Brangus Breeders Association (IBBA)…
Continue Reading...by Cattle Solutions Owners Kyle & Crystal Devoll Marketing. This is certainly a broad topic and one that needs to be studied and thought about in order to be successful in the cattle business and in most endeavors. For the purpose of this article, I will focus on marketing through advertising and the use…
Continue Reading...by IBBA Assistant to the Executive Vice President Yvonne “Bonnie” Ramirez The ranching way of life is something that many dream of living. Tradition. Heritage. History. Legacy. What comes to mind when you think of or hear those words? For Bob “Bobby” Helmers and his family, those words resonate in more ways than one.…
Continue Reading...by Garrett R. Thomas, Owner of Hi Point Sales and Marketing Almost everyone reading this article has been asked the simple question, “How do you market your cattle?” It’s a valid question to us all, as the methods of marketing have evolved over the years. I am here to make the case for marketing by the…
Continue Reading...by IBBA Field Service Representative Matt Murdoch This summer was full of excitement in the Brangus industry. We had the National Junior Brangus Show (NJBS) and Brangus Futurity in Texarkana, Texas A&M University’s Beef Cattle Short Course, and the launch of the International Brangus Breeders Association’s (IBBA) Carcass Merit Excellence Challenge. For me, your…
Continue Reading...by IBBA Executive Vice President Tommy Perkins, PhD., PAS Our thoughts and prayers go out to everyone impacted by the natural disasters that have occurred recently. These events include, but are not limited to, the fires in the Texas Panhandle, Oklahoma, and Kansas; South Texas, Houston, and Beaumont impacted by Hurricane Harvey; and Hurricane…
Continue Reading...by IBBA President Brandon Belt We are moving forward. The International Brangus Breeders Association (IBBA) has several projects in the works for upcoming events and research initiatives to move the Brangus breed forward. Your help and participation is imperative if we are to be successful. I know, I know, I know, it takes time…
Continue Reading...The International Brangus Breeders Association (IBBA) has announced the release of October 2017 Genomic-Enhanced Expected Progeny Differences (GE-EPDs). In this round of genetic evaluation, over 1.4 million animals were considered. Of those, GE-EPDs were produced for 12,681 Brangus®, Red BrangusTM, Ultrared, and Ultrablack® animals that have either high- or low-density genomic profiles in the database. Members…
Continue Reading...Dear fellow IBBA enthusiast, As the IBBA field representative, one of my major projects is to plan and prepare for the 2018 National Cattlemen’s Beef Association (NCBA) Trade Show and Convention which will be held Jan. 31 – Feb. 2, 2018 in Phoenix, Arizona. The convention is the oldest and largest national convention for…
Continue Reading...Nominating committees are now accepting nominations for open positions on the International Brangus Breeders Association (IBBA) Board of Directors. Nominations for areas four, six, seven and eight will be accepted until Oct. 10. Area four is comprised of Indiana, Michigan, Pennsylvania, Ohio, Kentucky, Tennessee, North Carolina, South Carolina, Virginia, West Virginia, and New England…
Continue Reading...